Laser Appraiser Blog and News

Any automotive dealer knows that bringing cars onto the lot is a hundred times easier than moving cars off of it. Especially in the year 2020, it is important to make sure that inventory doesn’t overstay its welcome....

Running a car dealership is all about being able to accurately gauge what its customer base wants and needs as soon as they step foot on the premises. Looking at the recent sales statistics in America, it is safe to say that quite a few of those customers would be interested in an SUV....

The zip code was first invented to help make the US Postal Service more accurate and efficient in delivering mail, but it can also be revolutionary for online marketing....

This article will address some of the frequently asked questions regarding how dealerships could be affected by the coronavirus, and give some tips for how to potentially navigate the circumstances....

Unfortunately, GigglePop has discontinued its guidebook services and has reached out to Laser Appraiser to help transition customers to an alternative service provider....

Take advantage of current technology, and get your dealership search ranked higher....

Sometimes, it can seem overwhelming when you are trying to micromanage every single small detail along the way....

Take a look at the future of barcode technology, including alternatives in automatic identification and data capture (AIDC)....

Who is the best used car pricing guide book?...

As the Information Age progressed, and the onset of the digital revolution set in, the barcode evolved....

Purchasing a car can be a major life decision – when buying a car, consumers are making a commitment that this vehicle is the right fit for their lifestyle for the years to come. It is quite the financial commitment as well....

On June 26th, 1974, in a supermarket located in Troy, Ohio, a single pack of Wrigley’s Juicy Fruit chewing gum was “scanned”. This was the very first object with a barcode to be scanned using modern barcode technology: by bouncing light off of the barcode and generating an electrical signal based on the intensity of the returning light....

The history of a vehicle plays a major role in its adjusted market value....

A dealership’s goal should be for at least half of the cars to be sold within 30 days of arriving on the lot.c However, the average investment in a used vehicle dealer’s lot has gone up, and the average profit has gone down. Could this mean serious trouble for the used car market? If investment in a lot goes up, shouldn’t profit follow suit?...

Consumers want to be sure that they are getting the most out of their hard-earned money – and a car is one of the biggest buying decisions to be made. However, there are many differing opinions on when the best time to buy a car might be. As a dealership, you may wish to consider their timing opinions....

For decades, customers and employees would talk face to face, and then employees would close the deal by offering the customer a price at the end of the conversation. Now, with the power of the Internet, face to face meetings are barely necessary....

The latest automotive industry buzzword, Market Days Supply (MDS), is a calculation derived by dividing your currently available supply of inventory by your average daily retail sales rate over the past 45 days....

Autoniq accesses pricing guides. However, Laser Appraiser offers much more robust pricing and market data that will make your dealership more informed and more competitive....

As many automotive dealers seeking bargain vehicle valuations know, the 2017 collapse of Vin Viper as a mobile device app solution was a major operational setback...

Where do dealerships profit? The answer comes in the form of three answers – used vehicles, finance and insurance, and the service department....