Laser Appraiser Blog and News

Discover the ways dealerships can win in the wholesale and retail used car market with these helpful tips!...

Discover why using Facebook Ads for car dealership marketing is such an effective tool for customer acquisition and retention!...

Discover how to navigate your car dealership through a sizzling used vehicle market to put the right inventory on your car lot!...

A free guide for helping your new and used car dealership navigate customers through the process of buying a car as a gift!...

No one can predict the future with certainty – the events of this last year alone demonstrate that very clearly. However, by analyzing trends and data from the past, this article offers advice for how to navigate the used vehicle market in the beginning of the New Year. ...

Keeping a finger on the pulse of the automotive market is essential, especially in transformative times. Automotive marketing trends are evolving....

Any automotive dealer knows that bringing cars onto the lot is a hundred times easier than moving cars off of it. Especially in the year 2020, it is important to make sure that inventory doesn’t overstay its welcome....

Running a car dealership is all about being able to accurately gauge what its customer base wants and needs as soon as they step foot on the premises. Looking at the recent sales statistics in America, it is safe to say that quite a few of those customers would be interested in an SUV....

The zip code was first invented to help make the US Postal Service more accurate and efficient in delivering mail, but it can also be revolutionary for online marketing....

This article will address some of the frequently asked questions regarding how dealerships could be affected by the coronavirus, and give some tips for how to potentially navigate the circumstances....

Unfortunately, GigglePop has discontinued its guidebook services and has reached out to Laser Appraiser to help transition customers to an alternative service provider....

Take advantage of current technology, and get your dealership search ranked higher....

Sometimes, it can seem overwhelming when you are trying to micromanage every single small detail along the way....

Take a look at the future of barcode technology, including alternatives in automatic identification and data capture (AIDC)....

Who is the best used car pricing guide book?...

As the Information Age progressed, and the onset of the digital revolution set in, the barcode evolved....

Purchasing a car can be a major life decision – when buying a car, consumers are making a commitment that this vehicle is the right fit for their lifestyle for the years to come. It is quite the financial commitment as well....

On June 26th, 1974, in a supermarket located in Troy, Ohio, a single pack of Wrigley’s Juicy Fruit chewing gum was “scanned”. This was the very first object with a barcode to be scanned using modern barcode technology: by bouncing light off of the barcode and generating an electrical signal based on the intensity of the returning light....

The history of a vehicle plays a major role in its adjusted market value....

A dealership’s goal should be for at least half of the cars to be sold within 30 days of arriving on the lot.c However, the average investment in a used vehicle dealer’s lot has gone up, and the average profit has gone down. Could this mean serious trouble for the used car market? If investment in a lot goes up, shouldn’t profit follow suit?...