CARFAX® vs AutoCheck®
Transparency is at an all-time high when it comes to the car buying process. Customers are doing their research before entering a dealership. Each vehicle listing should expose as much information as possible in order for shoppers to feel confident and trusting. Even negative information should be divulged with assurances that the price is reflective. A big piece of that information is a Vehicle History Report.
What is a Vehicle History Report?
A Vehicle History Report, or VHR, is a detailed description of past events associated with a specific automobile. Such details may include:
- Number of owners and the vehicle purpose;
- Service records and recall notices;
- Accident and damage history;
- Title History and Lien information;
- Odometer readings;
- And more...
While no VHR can find an owner of a vehicle by VIN number, for dealers, the history of a vehicle plays a major role in the determination of adjusted market value. There are two commercial options, CARFAX and Experian AutoCheck.
CARFAX is the name that most car shoppers know…”Show me the CARFAX”! There are certainly cheaper alternatives in the VHR market; however, none have the branding and name recognition of CARFAX. At the end of the day, if a customer is asking for a CARFAX History Report, providing an alternative/cheaper brand may not sit well and could impact sales closings.
CARFAX is also known to have more data sources compiled into their reports. This can lead to more accurate mileage reporting and ownership numbers of the vehicle in question. CARFAX also has a guaranteed buyback program that helps ensure that their reporting is error free. Again, this circles back to consumer trust and confidence.
AutoCheck is typically known as the cheaper alternative to CARFAX. Many dealers and wholesale buyers prefer AutoCheck because they have exclusive access to Manheim and Adesa auctions’ data reports. This breeds confidence with the dealer, but not necessarily the car buyer.
There is not a uniform answer as to which vehicle history report provider is best. For auction buyers and wholesalers, AutoCheck may give the most reliable vehicle acquisition results. CARFAX delivers buyer confidence. Explore each to determine the best dealership fit. Both may also be a profitable approach... Use AutoCheck inside your organization, while handing potential buyers a CARFAX as a transparent sales initiative.
Both CARFAX and AutoCheck can be integrated for free into Laser Appraiser Mobile and Laser Appraiser Dealer Studio. Submit a CARFAX registration or AutoCheck registration to establish an account. Then provide Laser Appraiser with your CARFAX login or AutoCheck login to activate your free integration.